Counterpoint Research has released its modern day records on the global kids’ market for the smartwatch Q2 2024, highlighting key tendencies and the overall performance of predominant brands. Among the findings, Huawei emerged as a huge participant, securing the second role inside the global youngsters’ smartwatch market ratings.
The Chinese tech giant captured 11% of the whole market proportion in the children’s wearable segment, similarly solidifying its impact in this rapidly developing industry.
Huawei has been making great strides inside the broader wearable era market. According to a separate report from IDC, Huawei ranked first in universal wearables at some stage in smartwatch Q2 2024, underscoring its success throughout numerous product classes. Now, with this brand new Counterpoint document, Huawei’s presence inside the children’ smartwatch sector is likewise drawing attention.
In the smartwatch Q2 2024 ratings, Huawei accomplished the second function with 11% of the marketplace percentage in children’ smartwatches. However, the business enterprise experienced a moderate decline in this class in comparison to different tech competition.
The specific charge of decline turned into now not exact, but enterprise professionals suggest it may be linked to Huawei moving its attention closer to more advanced smartwatch services, inclusive of the GT 5 collection. These higher-quit smartwatches, designed for a broader target market, can also have diverted a number of Huawei’s assets and attention far from the children’ smartwatch section.
Despite the minor decline, Huawei’s performance in the kids’ smartwatch marketplace remains marvelous. The organization continues to rank the various pinnacle three brands, a testimony to its power and logo loyalty.
As the market for children’ smartwatches remains growing, there may be full-size room for boom. According to Counterpoint, principal tech corporations like Huawei will have more opportunities to improve their positions as the segment matures and demand increases.
At the pinnacle of the smartwatch Q2 2024 children’ smartwatch scores is BBK (Imoo), which claimed the first spot with a dominant 48% marketplace proportion. BBK’s stronghold on this marketplace highlights its achievement in catering to parents and children with its smart, feature-rich devices.
Xiaomi, any other major participant, secured the 0.33 position with 4% of the market proportion. The final 38% was divided among numerous other manufacturers, such as Honor, boAt, Noise, Fitbit, and different emerging competitors in the area.
Chinese tech businesses have played a first-rate position in shaping the worldwide children’ smartwatch market. Collectively, Chinese manufacturers held 64% of the market share in smartwatch Q2 2024. While this parent is magnificent, it does constitute a slight decrease from last year 72%. Despite this drop, Chinese manufacturers retain to lead the enterprise, pushed through robust demand in each domestic and international markets.
Even amid international economic challenges, sure regions have controlled to look growth in the youngsters’ smartwatch market. North America, as an instance, skilled a 1.5x increase in shipments, in large part fueled with the aid of the release of Fitbit’s state-of-the-art smartwatch designed for youngsters, as well as the enlargement of different brands inside the vicinity.
This boom in North America indicates that the marketplace isn’t always most effective thriving in China but additionally gaining traction in different components of the sector.
The typical global kids’ smartwatch marketplace saw a 4% year-over-yr growth in shipments during smartwatch Q2 2024. This consistent boom reflects the growing recognition of those gadgets amongst clients, particularly dad and mom who view smartwatches as a sensible alternative to smartphones for their children.
Many parents are more and more selecting youngsters’ smartwatches to maintain their youngsters linked without exposing them to the capability risks and distractions of smartphones and social media. These watches frequently come with capabilities like GPS tracking, messaging, and constrained internet get entry to, making them ideal for more youthful users.
Counterpoint Research predicts that the kids’ smartwatch market will keep to amplify, with a projected 7% growth within the coming months. As more mother and father searching for technology answers that sell safety and communique at the same time as minimizing screen time, the demand for youngsters’ smartwatches is in all likelihood to upward push.
Additionally, advancements in smartwatch features, along with better health monitoring and more advantageous security functions, will similarly enhance the attraction of these devices for households.
In end, the smartwatch Q2 2024 kids’ smartwatch marketplace report famous key traits and shifts in the enterprise. While Huawei faces some challenges, it remains a chief contender in the marketplace, along BBK and Xiaomi. As the market develops, there’s plenty of possibility for manufacturers to reinforce their positions, especially as patron call for for secure, infant-friendly wearable generation maintains to grow.
